News

Finish, the leading dishwashing detergent and creator of the movement ‘’Tomorrow’s Water’’ which has been ongoing for 3 years, a company with the mission of protecting Turkey’s water reserves, are starting a new era in saving water. The campaign, ‘’Tomorrow’s Water’’, featuring Kıvanç Tatlıtuğ as a ‘’water ambassador’’ is calling for attention to our drying lakes.
 
Kıvanç Tatlıtuğ is calling for action along with Finish, who started the movement in 2019 with the motto ‘’If we keep spending water in this rate, Turkey’s water reserves might dry out in the near future. If we don’t start showing providence today, we might not have anymore water to protect tomorrow. Today is the day to begin reviewing our habits, from washing our dishes to showering. Today is the day to take action. Now, to protect tomorrow’s water. Today.’’
 
Finish, who creates awareness about saving water starting with our homes, has stated that if we cease hand-washing our dishes, 57 litres of water will be saved per wash. Finish’s call received a positive response and thanks to a change in behavior from 6 million households, 25 million tons of water has been saved – which is the mass equivalent of an average lake. Furthermore, preventative habits starting at homes have proceeded to people’s everyday lives.