The brand new digital storybook series called Tales of Courage and Kindness, published free of charge as part of the "Great Princess Celebration" initiated by Disney worldwide, became the roof of a meaningful social responsibility project for children. Within the scope of this project, which aims to draw attention to the place of kindness and courage in our lives and to inspire children around the world about their contribution to the society we live in, Disney Turkey has signed a two-stage cooperation with the SocialBen Foundation. In the first phase, 3 children who carry the values that stand out in the stories of Ariel, Rapunzel and Moana in the digital book series and inspire their surroundings with their courage and benevolence were determined. In order to convey this good news to families and children, Disney organized “Surprise Moment” events specially designed for each child. Eda Ece, a successful actress who supported the campaign, shot videos in which she voiced these three new Disney stories for children to be broadcast on Disney's social media platforms. Eda Ece will also come together with the selected children, as well as other children participating in the SocialBen Foundation workshops, in a video conference environment, and have conversations with them that draw attention to the importance of courage and kindness. In the second phase of the project, a total of 2,000 children, who take part in the work of the SocialBen Foundation and live in disadvantaged areas across the country, will develop their creativity; Disney-themed activity packages emphasizing the importance of courage and kindness will be given away.
Eda Ece, who was chosen as the role model of the project with the values underlined in the tales of courage and kindness, supported the campaign and became the "voluntary ambassador" of the project to explain the importance of kindness and courage to children across the country.
Eda Ece said the following about this work: “Courage, self-confidence, being able to follow your dreams, hard work, perseverance, benevolence and kindness, which are underlined in Disney Princess stories, are extremely important values for me as well. It made me very happy to be able to explain to children that they should work hard to pursue what they love and believe in, and that they should be determined and brave while doing so, and to hear from the Disney Turkey Family that I can convey this message. I will be happy if I can be instrumental in helping children believe in the transformative power of kindness and kindness, never giving up on goodness, and discover their potential…”